Apple unveils 14-inch MacBook Pro with M6
The new MacBook Pro starts at $1,999, while the refreshed iMac begins at $1,499. Both add Apple’s M6 chip and go on sale November 6.
Apple has unveiled a new 14-inch MacBook Pro powered by its latest M6 chip, alongside a refreshed iMac built on the same processor. The update gives Apple’s Mac lineup a fresh performance bump and sets clear entry prices for buyers: the laptop starts at $1,999, and the iMac at $1,499. Both machines will be available for preorder on October 28 and go on sale November 6. The announcement also lands just one day before Apple’s “Pro and Tell” event on Wednesday, putting extra focus on the company’s latest hardware push.
Apple had already announced a new iPad mini on Monday, making this a busy week for its product lineup. As IT-PUB News reports, the company is stacking several product updates into a short stretch ahead of its scheduled event.
Apple makes the M6 chip the main selling point
Apple says the M6 chip is the central upgrade in both devices. In the new MacBook Pro, it includes a 12-core CPU and a 12-core GPU. The company says that translates into more responsive performance, up to 30% faster graphics, and up to 25% faster AI workloads compared with the M5 chip.
Apple also says the M6 delivers up to 13 times the LLM prompt-processing speed of the M1 MacBook Pro and up to 1.3 times faster performance than the M5 model. Those comparison points show Apple is pitching the chip not just on general speed, but on AI-related work and heavier tasks as well.
The new MacBook Pro starts with 16GB of unified memory and can be configured up to 32GB. Apple says memory bandwidth reaches up to 170GB/s, up from 153GB/s on the M5 chip.
The MacBook Pro keeps familiar ports and adds newer wireless
Beyond the chip upgrade, the 14-inch MacBook Pro now supports Wi-Fi 7 and Bluetooth 6. Apple says the laptop offers up to 24 hours of battery life — still one of the main selling points for users who want a portable machine that can last through a full workday.
The port selection will look familiar to MacBook Pro buyers. It includes HDMI, MagSafe 3, three Thunderbolt 4 ports, an SDXC card slot, and a headphone jack. The laptop also keeps its 12-megapixel camera.
Fast charging is part of the package too. Apple says the MacBook Pro can reach up to 50% charge in 30 minutes when used with a compatible high-wattage USB-C power adapter.
The new model comes in space black and silver.
The refreshed iMac leans on AI and day-to-day speed
Apple’s new iMac also runs on the M6 chip and is positioned as a faster desktop for routine computing, creative work, and AI-related tasks. The company says the chip includes Neural Accelerators built into every core, which it says helps with smooth multitasking and stronger performance in everyday apps, photo editing, and video production.
Apple says the new iMac delivers up to five times faster on-device AI performance than the M4 model. It comes with a 24-inch 4.5K Retina display, an advanced camera and audio system, up to four Thunderbolt 4 ports, color-matched accessories, and macOS 27.
The iMac starts at $1,499 and will be available in blue, green, pink, yellow, purple, orange, and silver.
Apple expands its Mac lineup ahead of Wednesday's event
The timing suggests Apple is using this week to refresh several parts of its device lineup at once. With the new MacBook Pro, iMac, and iPad mini all announced within two days, the company is drawing attention to its hardware strategy ahead of Wednesday’s “Pro and Tell” event.
For buyers, the updates come down to speed, battery life, wireless connectivity, and support for AI-related tasks. For Apple, the launch keeps the Mac line moving forward with the M6 chip at the center, while holding on to familiar design choices and port options that still matter to many users.
The open question is how much of Apple’s performance pitch will translate into everyday use. The company is highlighting sizable gains in graphics and AI workloads, but those claims will be tested once the devices reach customers in November.
