Apple cuts 200-plus jobs across Siri and Vision Pro

The layoffs hit Vision Pro, Siri, and an AI integration team as Apple reshuffles staff amid rising costs and pressure to strengthen its AI push.

Apple has cut more than 200 jobs across several teams, including the group behind the Vision Pro headset and parts of its Siri and AI-related work. The move shows Apple reshaping its priorities as it tries to strengthen its position in artificial intelligence and new hardware. It also comes at a time when the company is dealing with higher product costs and other pressure points. According to IT-PUB News, the cuts affected both hardware and software teams tied to some of Apple’s most closely watched projects.

The layoffs were first reported by Bloomberg, which said around 100 positions were cut from the Vision Pro team. Another 100 roles were affected across Siri and a group called Intelligent Systems Experience, which focuses on bringing AI into Apple devices.

Vision Pro team shrinks in a wider reshuffle

The Vision Pro cuts stand out because the headset has already been described as a long-running challenge for Apple. Bloomberg said the company is reducing the team behind the device as part of a broader internal reshuffle.

That does not mean Apple is abandoning the product, at least not based on the information in the report. But it does suggest the company is changing how it allocates people and resources as it looks toward newer AI efforts and new devices.

For users and the wider tech market, the move is a reminder that even high-profile products can lose staff when a company redirects investment. Here, the shift appears to be less about one headset and more about where Apple sees its next phase of growth.

Siri and AI integration roles were also cut

The layoffs were not limited to Vision Pro. Bloomberg said about 100 more positions were eliminated across Siri and Intelligent Systems Experience.

That second team works on integrating AI into devices, making it one of the groups most closely tied to Apple’s current push in artificial intelligence. The reduction in roles suggests Apple is reorganizing internal work as it tries to improve its AI strategy.

Siri’s inclusion is notable too. The voice assistant remains one of Apple’s best-known software products, so staffing changes around it are likely to draw attention, especially as the company tries to define its place in the AI race.

Apple frames the move as business evolution

Apple confirmed the job cuts to Bloomberg. The company said it was looking “to evolve our business to deliver the best experiences for our users.”

Apple also said: “While we will create new roles as part of this change, it will also impact a limited number of existing roles.”

That language suggests Apple is presenting the move as a restructuring rather than a broad retreat. It points to a shift in staffing, not a halt in development, and indicates that some new roles may be created even as others are removed.

Still, the confirmation makes clear the changes are real, not just talk of an internal reorganization. For employees, the impact is immediate. For Apple, the bigger issue is whether the reshuffle helps it move faster in AI and hardware.

Rising costs and AI pressure shape the backdrop

The layoffs come during what the source describes as a bumpy transition for Apple. The company is trying to improve its position in AI, while a memory shortage tied to the AI buildout has also pushed up the cost of making its flagship products.

That pressure has already led to other visible changes. Apple raised prices on Macs and iPads earlier this summer. It also recently introduced a leasing plan for all of its major hardware products, which appears aimed at attracting a wider range of customers while helping offset new costs.

Taken together, those moves show Apple adjusting on several fronts at once — staffing, pricing, and product strategy. The job cuts fit into that broader effort to manage both technological change and financial pressure.

Apple’s OpenAI lawsuit adds to the AI strain

The source also notes that Apple is currently suing OpenAI, accusing it of trade theft. That legal dispute adds another layer to the company’s already complicated position in AI.

The lawsuit is separate from the layoffs, but both sit within the same broader picture. Apple is trying to secure its place in a fast-moving AI landscape while protecting its products and business interests. For now, the clearest immediate change is the loss of more than 200 jobs, even as the company shifts resources toward the areas it sees as most important for its next generation of devices and services.