Anthropic, Gamma and Clay tackle AI beyond demos

At TechCrunch Disrupt 2026, the companies will discuss what changes when enterprise AI leaves pilot projects and enters everyday workflows.

At TechCrunch Disrupt 2026, Anthropic, Gamma and Clay will take part in a session focused on a question hanging over much of the AI market: what happens after the demo ends. As IT-PUB News notes, the discussion is aimed at the harder part of enterprise AI — not showing what a tool can do in a polished setting, but getting customers to use it in everyday work. That brings together product lessons, deployment experience and the practical challenge of turning interest into routine use.

The topic matters because a strong demo can be convincing in a matter of minutes. Real deployment is a different test. Once companies start using AI inside actual workflows, they expect reliability, usefulness and results that justify the investment.

Anthropic will discuss what happens when Claude reaches production

The conversation, titled “What Anthropic Sees When Enterprises Actually Deploy Claude,” will feature Cat de Jong, Anthropic’s Head of Applied AI. According to the source, de Jong works directly with enterprises putting Claude into critical workflows.

Her focus is on what happens after companies move past experimentation and begin using AI in production. At Disrupt, she is expected to discuss the patterns Anthropic sees across enterprise implementations, including where deployments work, where they stall and what separates organizations getting real value from those still stuck in pilot mode after the initial excitement fades.

That distinction matters for companies selling AI into business settings. The issue here is adoption and execution, not just technical capability. A tool can look impressive in a controlled environment, but it still has to prove itself inside real work before it becomes part of a company’s routine.

Gamma brings the view from a product people keep using

Gamma Co-Founder and CEO Grant Lee will bring a different angle: what it looks like from inside a company building an AI product that users actually return to.

Gamma started as an alternative to traditional presentation software and has since expanded into a broader visual communication tool. TechCrunch reported in March that the company was approaching 100 million users as it broadened its AI tools into marketing assets and other kinds of visual content.

That growth makes Gamma a useful case for the session’s central theme. Building something powerful is not enough if users do not find enough value to keep coming back. Lee’s perspective is expected to address what makes an AI product useful in practice, how customer behavior changes once a tool becomes part of a workflow and how products evolve when people start being used in ways their builders did not expect.

For businesses following the AI market, that is not an abstract issue. It shapes whether AI tools become part of daily operations or remain short-lived trials that never justify a wider rollout.

Clay adds a workflow-focused enterprise perspective

Clay Co-Founder and CEO Kareem Amin will add a third perspective, this time from a company building AI into how businesses find and reach customers. The source says Clay provides infrastructure to pull in data, run agentic workflows and launch go-to-market plays.

Amin’s place in the session also connects to Anthropic’s own product ecosystem. In January, TechCrunch reported that Clay was one of the launch apps integrated into Claude when Anthropic introduced interactive workplace tools inside the Claude interface.

That makes Clay a fitting example of a company close to the practical side of AI adoption. The questions behind the session — where AI is genuinely useful, how it fits into existing workflows and what happens once customers depend on it — are the same ones businesses face when deciding whether to build around these tools or treat them as experiments.

The session centers on the gap between pilots and daily use

The session is framed as a meeting point between two sides of the AI market. Anthropic can speak to patterns across enterprise deployments, while Gamma and Clay can compare those patterns with the realities of building products customers use in the wild.

That combination matters because enterprise AI is no longer just about what a model can do in theory. It is about whether a tool becomes dependable enough to support work companies actually care about. The real divide, as the source presents it, is between products that stay in pilot mode and those that make it into production.

For buyers, that comes down to a practical question of value: does the tool solve a problem well enough to become part of daily work? For builders, it is a reminder that adoption depends on more than capability. A product has to fit into existing habits, survive real-world use and keep proving itself after launch.

TechCrunch Disrupt 2026 will take place October 13–15 at San Francisco’s Moscone West. The event is expected to gather more than 10,000 founders, investors, operators and tech leaders, alongside 200+ sessions, 250+ speakers and 300+ exhibiting startups.